You're spoiled for choice these days if you're looking to put a website up on the Internet.
Beyond the well-known options like Squarespace and Wix, there are dozens of interesting lesser-known players, and Canada-based PageCloud joins their ranks.
The service claims greater design leeway and freedom than some of the more-rigid responsive website builders, along with drag-and-drop ease-of-use, copy and paste from the operating system, e-commerce capability, SEO optimizations, and mobile customization.
It performs some of these tasks well, but is incomplete in several ways, offering no image editing or analystics, for example.
It's also on the expensive side.
Pricing and Starting Up
With so many site builders to choose from, price is an important differentiator for website builders.
PageCloud isn't especially competitive on price, however, charging $20 per month with annual billing or $24 month-to-month for the single plan it offers.
That compares with $4.49 per month for HostGator Gator ($82.94 for Two-Year Starter Plan at HostGator) , $4.99 for Yahoo Small Business Websites, $12 for Squarespace, and $14 for Wix and Duda.
In its favor, PageCloud's plan includes a custom domain name, unlimited pages and storage, support and three builder users.
There's no free plan, but you can try the service free for 14 days for the price of an email address.
PageCloud representatives tell me that they're considering offering more price tiers, which is encouraging.
After signing up, a three-step wizard asks whether you're building your site for yourself or a client, what the purpose of the site is (portfolio, selling, promotion, or blogging), and your type of business.
You can skip these steps if you prefer and get right down to site design.
The Pro account level, currently in beta, will cater to those who want to build multiple sites for clients.
Pricing for that tier hasn't yet been established.
Web Design With PageCloud
As with pretty much every DIY site builder, you start your PageCloud site from a template.
These are categorized into 13 groups (such as Art & Design, Business, and Restaurant), and they are modern and good-looking.
For my test site, I chose the Haus template, which features a full-page-width image that stays stationary as you scroll the text—a slick effect.
The builder next shows you what pages are included in the site, letting you add or remove to taste.
I like that it includes a custom 404 page to handle incorrect URLs on your domain.
The design interface has six main sections: Dashboard, Pages, Blog, Inbox, Team, and Site Settings.
Click directly onto a Page to start customizing it.
When you first do this, PageCloud offers a video to get you acclimated to the service.
The design interface uses the familiar left-rail toolbar, which nicely hides and expands when you place the mouse over it.
This lets you add Sections, Shapes, Images, Text, Videos, Buttons, Forms, and more.
The last option in the left rail is an Apps section, offering a moderate selection of third-party integrations, but nowhere near what you can get in Wix or Duda.
You edit text with a simple double click on a text box.
I appreciate that you get to control exactly where elements are placed on a page—some strictly responsive-design site builders don't allow any latitude in object placement.
Yahoo Small Business Websites is particularly restrictive in this way, as are Simvoly, uKit, and Weebly to varying extents.
When you add elements to a page, you get helpful guidelines for aligning them with existing elements.
There are no spacer elements, but an arrow handle lets you move elements up and down, and you can add as many shapes, text boxes, and side-by-side images as you want.
If you place an item with part of it outside the page width, its box turns red with a warning.
You can style any item you drop onto a page with a custom color, border, shadow, and opacity.
You can also add a link, set it as Full Width, or change its alignment and rotation.
The builder even lets you use layers, placing items on top of each other.
For the real coders out there, CSS and JavaScript can be utilized in PageCloud on the Advanced tab of any item's Settings box.
You don't get animation effects for elements the way you do in some builders, but images can use a zoom effect.
PageCloud offers lots of social button style choices—round, square, rounded square, colorful, or monochrome, There's also a good selection of forms you can drag onto your site pages, including newsletter, signup, estimate, survey, reservation, job posting, and RSVP.
Working With Pages
You can add pages from another template than the one you've chosen.
There isn't as good a selection of page templates as you get with Gator and others, though.
For my test site, the only choices were Home, Contact, Project, and Services.
Other builders, such as Duda , have page presets for Our Team, Gallery, News, FAQ, and more.
You don't control navigation on the Pages menu, but in the separate Navigation Menu panel.
Here you can move menu options, edit their text, and create submenus.
Working With Images and Video
A neat trick of PageCloud is that you can drag images from a PC folder right onto your site design.
When I did this, the image took up the full width of the page, but you can resize it to taste.
You can also simply upload photos the standard way, in which case they're available for reuse in the Site Images section of the Images panel.
The service offers a decent selection of stock photos, and even lets you buy Shutterstock images from within the builder.
You can search for just the right image, as well.
An option called Image Mode offers choices of Crop to Fit or Shrink to Fit, and Parallax Effect, but the latter really just makes the image still as you scroll the page.
Now for the bad news: PageCloud offers no image editing aside from cropping and 16 artistic filters.
Yes, you should probably use real photo editing software before placing any critically important image on your site, but some simple lighting and color tools would be a real help for quick-and-dirty design and on-the-fly updates.
Besides, if you wanted to do it all yourself from scratch, you'd be signing up for a web hosting service, not a website builder.
PageCloud does at least let you add add ALT text for SEO purposes and use the above-mentioned zoom effect.
The Video menu choice just offers seven stock videos, and you can't upload your own media and have PageCloud save it from there.
You can, however, drag and drop an MP4 file onto a page to create a player.
You're better off heading to the Apps menu and choosing Vimeo or YouTube and entering a URL of a video you uploaded to one of those services.
Making Money From Your Site
The simplest way to make some cash in PageCloud is not to go through the whole process of creating a web store, but rather to add a PayPal or Shopify button to a page.
These are found in the Apps section of the left menu bar, under E-Commerce.
You'll need to grab the widget code for your payment account and paste it in before you can add a button.
Some site builders make this even easier, just asking for your PayPal account email.
The easiest way is to go to PayPal's Create Payment Button page.
PageCloud doesn't offer a full e-commerce store the way Wix or Gator do, but instead lets you integrate a Shopify account.
You can add an Ecwid Mini Cart or a Gumroad widget as well.
There is, however, no built-in way to handle shipping, tax, promotions, and so on.
That said, there is a third-party extension for Mailchimp campaign signups.
Blogging
As mentioned, there's no prefab Blog page type you can add to your site through the Pages menu.
You only recourse is a still-in-beta blogging option accessible from the Dashboard.
From there you can import a preexisting Wordpress blog or start from scratch.
The blog editor is rudimentary, letting you enter text and add photos and videos using a Vimeo or YouTube link.
You can only format text after you write it and select it, in what the site calls a "focused blog editor." I do like that you can schedule posts by date and time, and that you can add tags.
However, there's no commenting feature, and you don't have the full panoply of page items you do with a regular page.
That's not so bad, though, I prefer a dedicated blogging interface to simply reusing the page editor.
Publishing Your Site
Only after you pay for your account can you publish a site to the live web, even during the trial period, which makes it a little hard to see exactly what your visitors will see.
That said, the builder offers Save, Preview, and Publish options during site editing.
That's better than some builders that automatically make everything you do live.
This part of the screen also offers Undo, which works on most edits before you save.
There's no site history to take your site back to a previous state, however, and there's no portability in case you want to move your site to another web hosting service.
A nice touch is that you can schedule any page to publish on a particular date and time.
Another is that you can designate two more editors to work on your sites.
Powerful Mobile Site Builder
PageCloud creates a mobile version of your site automatically, but it also lets you create a customized experience for smartphones.
In fact, it has one of the most powerful mobile site builder tools around.
To use it, you simply head to the top of the builder page, click the screen icon, which opens the Mobile Layout sidebar.
This holds a single switch to enable the mobile layout builder, which turns on a new mobile phone icon at the top of the builder page that lets you switch easily between desktop site editing and mobile view editing.
There's a risk to PageCloud's permissive site design: Objects you place in spots other than where the template items were will often fall off the mobile view.
You can, however, resize and position elements for mobile consumption.
I like that a Show/Hide icon in the Edit panel's Arrange page lets you turn off an object just for the mobile site while leaving it live for the desktop view.
If you don't like what you did while editing for mobile, you can reset to the PageCloud default mobile layout.
Stats and SEO
PageCloud doesn't include any preprogrammed traffic or analytics tools.
You have to set up your own accounts with Facebook Pixel, Google Analytics, or Twitter Pixel.
That's not unusual, but I prefer site builders that can handle traffic tracking for you, such as Weebly.
PageCloud's SEO Settings page simply offers an on-off switch to include your site in web search engines, and some information on best practices for page titles, tags, and URL structure.
It also notes that your pages are optimized for speed and image load times.
Help
A chat tool in the lower-right corner of any PageCloud page offers direct chat with support specialists who address you by your name.
When I typed a question about store setup at 4:30 p.m.
ET, I received a message saying "PageCloud will be back tomorrow." The stated support hours are Monday to Friday 9 a.m.
to 4:30 p.m.
EST; nevertheless, an answer arrived shortly later explaining the whole set of e-commerce offerings (and lack of them).
The on-site chat reps were knowledgeable and accommodating.
I should note that a few times during testing, I couldn't open a site page to edit it, instead getting a timeout error message.
The support staff looked into this for me, and the issue was resolved within an hour.
Lots of Design Control, But Missing Features
PageCloud is trying to do something that hasn't been done before because it's, well, difficult to accomplish: Combine responsive site design with freedom of page layout and item placement.
If you miss desktop applications like Adobe Muse, which let you place and size site objects exactly the way you want them, but you still want a responsive mobile site, PageCloud could be for you.
It's a modern, true WYSIWYG, drag-and-drop site builder with good mobile site customization.
But it's sparse on e-commerce, blogging features, and stats.
Our Editors' Choices, Duda, Gator, and Wix ($14 Per Month for Combo Plan at Wix) are more mature and full-featured in all these areas.
For more on getting started building your site, read our primer, How to Build a Website.
