Apple Watch Series 7, GPS+CELL, 45 mm, Stainless Steel Case in gold, Milanese Loop gold bracelet.
Defy physics.
Our challenge was to increase the size of the display with little change to the dimensions of the watch.
To achieve this, we redesigned it from top to bottom, with 40% fewer borders and almost 20% more display area than the Series 6.
More than 50% more than the Series 3.
Retina display always on.
Brilliant no matter how you look at it.
You no longer need to touch the screen or lift your wrist to see the time, complications and other data on the dial.
Plus, it's now 70% brighter indoors when your arm is at rest.
Smooth and continuous.
A very slim design.
Light refracting off the edges creates a subtle effect that blurs the boundary between the case and the display.
The toughest Apple Watch ever.
Achieving a larger always-on Retina display has meant innovating in fundamental aspects of design.
And that's also allowed us to take the strength of the front glass to the next level.
The future of health.
Full screen.
Measure your blood oxygen with a revolutionary app and sensor.
Check your heart rate or take an EKG at any time.
And take holistic care of yourself with innovations focused on rest and mindfulness.
Series 7 looks after you around the clock.
It measures your blood oxygen.
A very encouraging innovation.
Oxygen level is a key indicator of your overall well-being.
It shows you whether your body is absorbing enough and how it's being distributed.
Apple Watch Series 7 incorporates a tremendously innovative app and sensor for you to measure your oxygen saturation when it suits you best or automatically throughout the day.
And at night.
Take an EKG at any time.
With the ECG app, the Apple Watch Series 7 is able to generate an electrocardiogram similar to a lead I electrocardiogram.
This is an extraordinary advance for a wearable device.
For doctors, it provides critical information.
For you, more security.
Your finger says a lot about your heart.
The Digital Crown's integrated electrodes and back glass combine with the ECG app to read the heart's electrical impulses.
Simply rest your finger on the Digital Crown to generate an electrocardiogram waveform in just 30 seconds.
The ECG app will tell you whether the heart rhythm shows symptoms of atrial fibrillation, which is a serious type of heart arrhythmia, or sinus rhythm, which indicates that the heart is beating normally.
Time to dream.
The Sleep app doesn't just track the hours you sleep.
It also helps you create a schedule and nightly routine to get the rest you need.
It even monitors your breathing rate during the night.
